Terra 50% Reduced Fat Crisps

Terra 50% Reduced Fat Crisps

Packaging design was chosen from a range of concept ideas developed by Vermillion. The product is the first 50% reduced fat potato crisp to be launched in the UK and will appeal to consumers who are health conscious but equally care about taste. The design has been created specifically to appeal to ABC1 adult female consumers. This bucks the current market trend as recent competitor launches rely on branding that is genetically masculine rather than feminine.

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